NEWS: PR EUROPE; DUBLIN: Gibney launches own agency

Ireland’s PR have a new rival - Gibney Communications. The corporate and financial agency has been set up by Ita Gibney, former group director of communications at food giant Greencore. Gibney headed Greencore’s in- house public relations department for three years and has taken the company as her first retained client. Gibney said: ‘There are very few good players in the corporate and financial market in Dublin.’