DIARY: Scrabbling to put a new moniker to good use

The question ‘what’s in a name?’ - asked by last week’s mile-long ads for Countrywide Porter Novelli as it changed its name from Communications International Group - received some spiffing answers.

The question ‘what’s in a name?’ - asked by last week’s mile-long ads

for Countrywide Porter Novelli as it changed its name from

Communications International Group - received some spiffing answers.



An anagram competition involving the new title came up with the corking

winner: ‘deliver PR to your client now’, from Banbury-based Countrywide

cash manager Peter Youel, with one of the runners-up, Paul Wooding,

producing the hopefully non-prophetic ‘virulent copy-writer on dole’.



The question now is how can PNI’s creative PR bods dare to hold up their

heads when one of those number-crunching johnnies trumps them at their

own game?



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