The question ‘what’s in a name?’ - asked by last week’s mile-long ads
for Countrywide Porter Novelli as it changed its name from
Communications International Group - received some spiffing answers.
An anagram competition involving the new title came up with the corking
winner: ‘deliver PR to your client now’, from Banbury-based Countrywide
cash manager Peter Youel, with one of the runners-up, Paul Wooding,
producing the hopefully non-prophetic ‘virulent copy-writer on dole’.
The question now is how can PNI’s creative PR bods dare to hold up their
heads when one of those number-crunching johnnies trumps them at their