French PR agency Moreau Lascombe GCI has opened up a separate lobby firm
under the APCO brand.
A Moreau Lascombe subsidiary, APCO France is headed by general manager
Charles-Henri d’Auvigny, formerly an associate director with French
public affairs consultancy Concord Consulting Group.
Jerome Lascombe, chairman of GCI Europe and Moreau Lascombe’s managing
director, said that the original intention had been to structure a
public affairs department within Moreau Lascombe but a separate company
to service the French market was judged more sensible.
‘Paris is an important place if you want to have influence, even within
the European Union,’ he said.
Lascombe said that the agency’s target was to achieve fee income of
dollars 1 million (pounds 645,000) in two to three years’ time.