Cisco Systems, the US inter-networking giant, has appointed Sandra van
Vreedendaal as European PR manager to help manage the company’s rapidly
increasing PR needs.
Formerly an account manager with hi-tech agency A Plus, van Vreedendaal
will work in tandem with Cisco’s existing European PR manager Sarah
Van Vreedendaal will focus her attention on countries where Cisco has an
established presence, including the UK, Germany, France, Scandinavia and
the Benelux countries. Atkinson will concentrate on emerging markets
such as Eastern Europe, South Africa and the Middle East. Both managers
will be based at Cisco’s UK headquarters in Middlesex.
‘Cisco is now active in so many more markets that the job can’t be done
by one person any more, especially in markets where PR is not
established as it is in western Europe,’ said van Vreedendaal.
Local agencies, which include Firefly in the UK, will continue to handle
Cisco’s PR in their respective countries. Text 100 retains the task of
co-ordinating the work of those agencies in Europe.
Supplier of inter-networking solutions for corporate intranets and the
Internet, Cisco employs 9,000 people worldwide. Sales for the year
ending July 1996 topped dollars 4 billion (pounds 2.58 billion).