NEWS: Van Vreedendaal takes charge of Cisco’s Euro PR

Cisco Systems, the US inter-networking giant, has appointed Sandra van Vreedendaal as European PR manager to help manage the company’s rapidly increasing PR needs.

Cisco Systems, the US inter-networking giant, has appointed Sandra van

Vreedendaal as European PR manager to help manage the company’s rapidly

increasing PR needs.



Formerly an account manager with hi-tech agency A Plus, van Vreedendaal

will work in tandem with Cisco’s existing European PR manager Sarah

Atkinson.



Van Vreedendaal will focus her attention on countries where Cisco has an

established presence, including the UK, Germany, France, Scandinavia and

the Benelux countries. Atkinson will concentrate on emerging markets

such as Eastern Europe, South Africa and the Middle East. Both managers

will be based at Cisco’s UK headquarters in Middlesex.



‘Cisco is now active in so many more markets that the job can’t be done

by one person any more, especially in markets where PR is not

established as it is in western Europe,’ said van Vreedendaal.



Local agencies, which include Firefly in the UK, will continue to handle

Cisco’s PR in their respective countries. Text 100 retains the task of

co-ordinating the work of those agencies in Europe.



Supplier of inter-networking solutions for corporate intranets and the

Internet, Cisco employs 9,000 people worldwide. Sales for the year

ending July 1996 topped dollars 4 billion (pounds 2.58 billion).



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