NEWS: Costa Coffee picks Red for its PR blend

Costa Coffee, the Whitbread-owned coffee brand and cafe chain, has recruited The Red Consultancy as its first ever PR agency to keep it ahead in the increasingly competitive quality coffee market.

Costa Coffee, the Whitbread-owned coffee brand and cafe chain, has

recruited The Red Consultancy as its first ever PR agency to keep it

ahead in the increasingly competitive quality coffee market.



With an initial 12-month budget of pounds 100,000 - of which pounds

50,000 will be fees - Red will manage a promotional campaign combining

consumer PR and high-profile events.



The programme will focus both on the inherent qualities of the Costa

Coffee brand and on the company’s string of 50 retail outlets across the

UK. Costa Coffee plans to open a further 60 cafes over the next two

years and Red will manage publicity for the openings.



‘The coffee market is becoming more important in the UK,’ said Red’s

managing director Leslie Brend. ‘British people are getting very

discerning now about the coffee they drink and finally catching up with

the Americans and continental Europeans. It’s becoming a bit like wine.’



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