Two senior PR posts are up for grabs at one of the country’s leading
promoters of corporate citizenship.
The Prince of Wales Business Leaders Forum (PWBLF), a non-profit
organisation which advises international companies on social and
environmental issues, is seeking a director of communications. The
position is described by PWBLF director Wendy Tuxworth-Twist as ‘a
demanding job with a lot of stress’.
It will involve substantial foreign travel - a factor that was
responsible, says Tuxworth-Twist, for the departure after just one year
of previous incumbent Wayne Drew.
Drew, who joined the PWBLF from the British Film Institute, was
unavailable for comment as PR Week went to press. He has apparently quit
the position without firm plans for the future, although his boss
describes the parting as ‘amicable’. His replacement must have strong
experience in the private sector. ‘We need someone who can bring
commercial dynamism,’ said Tuxworth-Twist.
The same skills apply to the newly-formed role of marketing and
sponsorship manager at PWBLF division, The International Hotels
The division’s aim, says Tuxworth-Twist, is to push forward the debate
on tourism and the environment. The new recruit will be expected to come
up with an international marketing strategy and to make suppliers to the
hotel industry feel more involved in the IHEI’s work.