The appointment follows a three-way competitive pitch.
The account will see Eulogy building consumer awareness and loyalty to the Monkey Shoulder brand among 'young professional urbanites'.
Across the summer, Eulogy will be taking a 'Monkey Shoulder Treehouse' on a mini festival tour. The agency will also be supporting its Evolution events, plus creating some new consumer engagement activities.
Global brand communications manager Glenys Dawson said: 'Eulogy understood the need to be thoroughly original in its approach in order to cut through the crowded UK spirits market.'
Eulogy appointed by William Grant & Sons for Monkey Shoulder brief
Eulogy has been called in by William Grant & Sons to handle the consumer PR for its Monkey Shoulder triple malt whisky.
