Korean industrial giant Daewoo has seconded one of Hill and Knowlton’s
most senior European executives to review its European marketing and PR
operations. The appointment is thought to be worth several hundred
thousand pounds to the agency.
Terence Billing, executive vice-president of H&K in Frankfurt, has been
seconded for six months to the office of Daewoo chairman and founder
Woo-Chong Kim, as a senior assistant.
The agency has a long-standing relationship with Daewoo in the US, where
it provides corporate PR advice.
The appointment will focus on Daewoo’s automotive business, which
launched in Western Europe in 1995. The business is active in 12
European markets including the UK and is looking at another five.
Billing’s remit is to advise on the whole gamut of corporate and
marketing communications - including advertising and direct marketing.
Daewoo plans to set up co-ordinating offices in Eastern and Western
Europe - both of which are likely to have a marketing/communications