Citigate Communications has scooped an estimated pounds 200,000 fee
account from NatWest Ventures, the venture capital arm of NatWest Group.
The appointment, which was announced last week, will involve Citigate in
promoting NatWest Ventures in several European countries as well as the
City and across its regional offices in Bristol, Edinburgh, Birmingham,
Leeds, Manchester and Nottingham.
Marketing director Helen Walsh explained that the agency had been
briefed to provide strategic communications advice and media relations
support through its affiliates in France, Spain, Italy and Germany,
where it begins operating in October.
As well as top corporations, the agency will target owner managed
businesses, intermediary advisers like accountants and solicitors and
the corporate finance departments of merchant banks.
NatWest Ventures’ PR was previously handled for a year by Financial
Dynamics, although its brief was limited to media relations. ‘We decided
we wanted to expand public relations and take a more holistic approach,’
said Walsh. Incumbent FD was invited to pitch for the enlarged account
along with Citigate and Fishburn Hedges.
Walsh added that Citigate’s European contacts, its network of regional
branches and the quality of the team assembled for the pitch were major
factors leading to its appointment. The account will be led by Jonathan
Clare, deputy managing director of Citigate Communications and Citigate
Corporate’s managing director Simon Brocklebank-Fowler.