British Airways has revamped its in-house communications department
under four divisional heads as the company embarks on its pounds 1
billion worldwide cost cutting programme.
The changes, which are being managed by Kevin Murray, BA’s new director
of communications, will see the 45-strong communications department
split into four operating areas: corporate communications,
communications strategy, international communications and communications
Peter Jones, who filled Murray’s role in an acting capacity prior to his
arrival in July, will head up corporate communications with
responsibility for media relations, crisis communications and internal
media, including BA’s planned broadcast service, BA TV.
Andrea Matthews, Michael Blunt and Ron Scabling will respectively manage
the three remaining areas: research and evaluation, international PR and
PR services such as events and corporate hospitality. All four heads
report to Murray.
Murray explained that the changes were partly a consequence of his
arrival at BA and also a response to the airline’s global restructuring.