Who reads Delicious?
Delicious is a magazine for people who don’t just love to read about and look at gorgeous food, but also love to cook it. The magazine has a loyal, and vocal, readership.
How does it differ from its competitors?
The magazine has more nationwide appeal than one or two of its competitors. I think it’s a sexy magazine too – food at its most enticing. Delicious is all about warmth, passion and sharing great food with the people who mean most to you.
You’ve just been hired as editor. What plans do you have for the title?
My plan is to bring more people into the magazine and more features to give it added appeal beyond the recipes. I want to introduce campaigns, bump up the health pages and make it a magazine recognised for its must-read features on issues people need to know about. I also want the magazine to tap into the zeitgeist.
How does your online offering fit in with the magazine?
The Delicious website reflects the content of the magazine well and it has an impressive number of recipes. The recipe search is sharp and efficient, which isn’t the case with some other sites. www.deliciousmagazine.co.uk has just achieved a new record: 1,000,000 page impressions in one month, and the site has 250,000 unique users.
What is your relationship like with PR professionals?
Good. I keep in touch with PRs on a regular basis.
What opportunities are there for PRs to get coverage in the magazine?
Every new item I hear about is a potential story, so keep them coming.
What are your own personal media must-haves?
The Guardian, the Mail and the Telegraph are the papers I use to keep tabs on different types of reality on a daily basis. I love the Observer at weekends. As for magazines, food publications are top of the list (especially anything featuring the evocative words of Nigel Slater), but I never get through a month without reading Red, Oprah magazine, American Vogue and a generous dash of Grazia. I’m finding it hard to remember life without Mad Men and I’m addicted to Masterchef. Online I visit www.guardian.co.uk, www.uk.reuters.com, www.lovereading.co.uk, www.bbc.co.uk, www.timesonline.co.uk, www.orangette.blogspot.com and www.chocolateandzucchini.com
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Who reads Delicious?