PR drive by Visit Devon

Visit Devon has appointed new South West-based agency A Head for PR to promote the county as a tourist hot spot.

Visit Devon: tourist hot spot
Visit Devon: tourist hot spot

Visit Devon aims to increase visitor numbers by promoting the county as a year-round quality destination for leisure and business.

A Head for PR founder Jane Adkins said the 12-month campaign would be themed around the five senses: 'People use their five senses to understand the environment and people they experience.

We will use those senses to deliver a workable and innovative PR campaign by focusing on the sights, sounds, tastes, feel and aromas that Devon and its unique perspective offers.'

Visit Devon general manager Rosie Bates said: 'Devon needed to ensure that it chose an agency that would be able to communicate the county's charisma across the complete range of media channels.'

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in