PR drive by Visit Devon

Visit Devon has appointed new South West-based agency A Head for PR to promote the county as a tourist hot spot.

Visit Devon: tourist hot spot
Visit Devon: tourist hot spot

Visit Devon aims to increase visitor numbers by promoting the county as a year-round quality destination for leisure and business.

A Head for PR founder Jane Adkins said the 12-month campaign would be themed around the five senses: 'People use their five senses to understand the environment and people they experience.

We will use those senses to deliver a workable and innovative PR campaign by focusing on the sights, sounds, tastes, feel and aromas that Devon and its unique perspective offers.'

Visit Devon general manager Rosie Bates said: 'Devon needed to ensure that it chose an agency that would be able to communicate the county's charisma across the complete range of media channels.'

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