Time sheets 'meaningless'

An agency boss has called for time sheets to be scrapped after claiming the vast majority of PR professionals failed to fill them in accurately.

Frank co-founder Graham Goodkind said in an online comment piece that time sheets were 'pretty meaningless'.

Goodkind cited research he had undertaken with more than 100 PR professionals, which found more than nine out of ten had filled in time sheets inaccurately. 'Anyone can sell time, but it is the quality of ideas that matters,' he said.

But M&C Saatchi MD Jamie Wynne-Morgan said: 'To say we only sell value is disingenuous.' [XX] Freud on menu Gordon Ramsay, who has lost control of his New York, Paris and LA restaurants and closed his eatery in Prague, has turned to Freud Communications to boost his personal reputation and that of his struggling empire (prweek.com/uk, 12 April).

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