The week

Shine Communications is understood to have won a brief from Volkswagen to promote its first pick-up vehicle, the Amarok.

The PRCA has created the title 'Fellow of the PRCA', with founding fellows including Chime Communications chairman Lord Bell and Downing Street director of comms Simon Lewis.

Moneybookers, a rival to PayPal, has appointed Seventy Seven PR to build its brand with consumers after a four-way pitch. Sony's PR manager Rachel Moule has also joined the agency as account director.

Burson-Marsteller has revealed in a survey of senior journalists from 27 countries that the traditional media industry in Europe, the Middle East and Africa is struggling to cope with digital media.

Cirkle has promoted deputy managing director Anne Kendall to be its new MD.

First Drinks Brands has appointed House PR as its retained UK PR agency for Cointreau, the French liqueur. House PR will first launch Cointreau Teese, designed by Dita Von Teese.

Angel Music Group has hired Taylor Herring to promote its dance music festival GlobalGathering after a four-way pitch.

St John Ambulance has kicked off its biggest marketing campaign for 15 years to get more of the public to learn first aid.

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