FRANCE: The French culture ministry’s department of historical
monuments is looking for a team of PR and advertising agencies to
promote its 107 monuments across the country during the tourist
The account, believed to hold a combined budget of pounds 250,000,
involves devising a communications strategy around scheduled events like
concerts and cinema projections against backdrops including the Arc de
Triomphe and Notre Dame Cathedral in Paris and Chambord Castle in the
The department for national monuments has employed PR agencies in the
past to handle specific events. It is expected to appoint an agency
within the next few weeks.
- The department of heritage management, also a part of the French
culture ministry, has hired Moreau Lascombe GCI to promote its national
heritage weekend following a competitive pitch. The weekend is a
biennial event during which all of France’s national monuments, both
privately and publicly owned, are open to the public.