GT Interactive, the world’s second largest software producer, has
appointed Jackie Cooper PR to generate mainstream media coverage of its
Jackie Cooper pitched against nine others for the account. GT’s
incumbent agency was youth PR specialist Coalition. Jackie Cooper
reports to GT’s European communications head, Paul Fox.
GT is the second largest games manufacturer after Electronic Arts, with
sales of pounds 330 million in 1997. The company is based in the US.
’The PR programme will firmly establish GT Interactive as an
entertainment company in every sense,’ said the agency’s MD and founding
partner, Robert Phillips.
GT games include Duke Nukem, Abe’s Oddysee, Quake and Doom.