Jackie Cooper gets top score for GT games PR

GT Interactive, the world’s second largest software producer, has appointed Jackie Cooper PR to generate mainstream media coverage of its computer games.

GT Interactive, the world’s second largest software producer, has

appointed Jackie Cooper PR to generate mainstream media coverage of its

computer games.



Jackie Cooper pitched against nine others for the account. GT’s

incumbent agency was youth PR specialist Coalition. Jackie Cooper

reports to GT’s European communications head, Paul Fox.



GT is the second largest games manufacturer after Electronic Arts, with

sales of pounds 330 million in 1997. The company is based in the US.



’The PR programme will firmly establish GT Interactive as an

entertainment company in every sense,’ said the agency’s MD and founding

partner, Robert Phillips.



GT games include Duke Nukem, Abe’s Oddysee, Quake and Doom.



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