Treasury turned to FH for Budget PR advice

The Treasury employed PR agency Fishburn Hedges and advertising agency Ogilvy and Mather to help it fine-tune the presentation of last week’s Budget, it emerged this week.

The Treasury employed PR agency Fishburn Hedges and advertising

agency Ogilvy and Mather to help it fine-tune the presentation of last

week’s Budget, it emerged this week.



Fishburn Hedges conducted market research, including focus groups, and

gave strategic presentation advice on the Government’s Individual

Savings Account (ISA) policy.



ISAs, which will replace tax exempt special savings accounts (Tessas)

and personal equity plans(Peps) next year, were criticised last year

when the Government consulted on proposals to tax some transfers of Peps

and Tessas to ISA accounts. By the time the ISA policy was included in

the Budget, the tax proposal had been scrapped.



A Treasury spokeswoman confirmed the agencies had been used for

’developing key messages and providing presentational advice’ but

declined to comment on whether this practice was likely to become a

permanent part of the Budget process.



Ron Finlay, a director at Fishburn Hedges said: ’It gave an interesting

insight into the working of Government and it was nice to see Government

being more consultative and open than in the past.’



Ogilvy and Mather was appointed by the Treasury to work on the working

family tax credit, a measure which guarantees all families with at least

one working parent a minimum income above the level of the minimum wage.



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