CRT Group, the UK’s largest IT recruitment company, has appointed
Scope Ketchum to handle a pounds 200,000-fee PR drive to increase
awareness of CRT at corporate and political level.
Scope Ketchum pitched against Icas PR and Citigate Technology for the
business which involves corporate, public affairs and trade media
CRT previously used Firefly on projects but is believed to have called
the review after identifying corporate and public affairs work as key
new elements of its communications strategy. CRT is focusing as a group
on issues such as the shortage of computer experts and the year 2000 bug
and wants to raise these with its PR.
The recruitment consultancy attracted criticism last November when it
announced plans to take on up to 2,000 people without IT degrees for
training for permanent work in the IT sector. However, CRT is investing
pounds 70 million in the programme and believes it will relieve the
CRT overtook its rival Delphi last year to become market leader in IT
recruitment with UK sales of around pounds 190 million a year. It is
highly acquisitive, its latest acquisition being Match Employment, which
followed its pounds 10.8 million takeover of Intertech Computer
Consultants last October.
It uses Square Mile Communications to handle City PR.