CRT hires Scope Ketchum to spotlight ITstaff issues

CRT Group, the UK’s largest IT recruitment company, has appointed Scope Ketchum to handle a pounds 200,000-fee PR drive to increase awareness of CRT at corporate and political level.

CRT Group, the UK’s largest IT recruitment company, has appointed

Scope Ketchum to handle a pounds 200,000-fee PR drive to increase

awareness of CRT at corporate and political level.



Scope Ketchum pitched against Icas PR and Citigate Technology for the

business which involves corporate, public affairs and trade media

relations.



CRT previously used Firefly on projects but is believed to have called

the review after identifying corporate and public affairs work as key

new elements of its communications strategy. CRT is focusing as a group

on issues such as the shortage of computer experts and the year 2000 bug

and wants to raise these with its PR.



The recruitment consultancy attracted criticism last November when it

announced plans to take on up to 2,000 people without IT degrees for

training for permanent work in the IT sector. However, CRT is investing

pounds 70 million in the programme and believes it will relieve the

skills shortage.



CRT overtook its rival Delphi last year to become market leader in IT

recruitment with UK sales of around pounds 190 million a year. It is

highly acquisitive, its latest acquisition being Match Employment, which

followed its pounds 10.8 million takeover of Intertech Computer

Consultants last October.



It uses Square Mile Communications to handle City PR.



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