STOP PRESS: Charles Barker gets a larger name

Charles Barker, one of the best known brands in the public relations business, is to lose its 186-year old logo and to be renamed Charles Barker BSMG following the agency’s takeover by US public relations group BSMG Worldwide, formerly known as Bozell Sawyer Miller, last July. Charles Barker is BSMG Worldwide’s only European PR agency and while the group is not expected to make any further changes to the Charles Barker brand, it will be looking to strengthen its European PR presence in the next few months, particularly the German market.

Charles Barker, one of the best known brands in the public

relations business, is to lose its 186-year old logo and to be renamed

Charles Barker BSMG following the agency’s takeover by US public

relations group BSMG Worldwide, formerly known as Bozell Sawyer Miller,

last July. Charles Barker is BSMG Worldwide’s only European PR agency

and while the group is not expected to make any further changes to the

Charles Barker brand, it will be looking to strengthen its European PR

presence in the next few months, particularly the German market.



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