The north London suburb of Totteridge has become the site of a
bitter PR battle. Last week two local residents’ groups drafted
Shandwick in to help them fight plans to expand a riding centre in the
green belt land of Totteridge Valley.
The stables are owned by high profile Mayfair solicitor Andrew Reid.
Reid’s plans for an indoor arena and expanded stable block were rejected
by Barnet council despite a campaign by Lowe Bell Good Relations, which
was employed by Reid on a three-month contract to improve communications
between the stables and local press, residents and council.
Lowe Bell is no longer retained by Reid but he is continuing his fight
to build the stable extension. He has applied to the department of the
environment for a public investigation which began last Tuesday.
John Turtle, chairman of the Mill Hill Preservation Society, one of the
groups which has brought Shandwick in, said: ’We wouldn’t normally use a
PR consultancy as we’re not big budget, but in this case it is
Lowe Bell Good Relations were making the case for Andrew Reid, who is a
tough and skilled negotiator, and it’s all got a tad political.’