DIARY: GPC celebrates Prima Europe takeover with a Lille bondfest

Staff at lobbying firm GPC Market Access, fresh from their successful takeover of public policy consultancy Prima Europe, shut their London office down last Thursday and took themselves off to France for a four-day weekend.

Staff at lobbying firm GPC Market Access, fresh from their

successful takeover of public policy consultancy Prima Europe, shut

their London office down last Thursday and took themselves off to France

for a four-day weekend.



I hear the purpose of this staff retreat was brainstorming and

bonding.



It chose the less than idyllic location of Lille, the grim heartland of

France’s stagnating steel, coal and textile industries, whose main

attraction for Brits must be the two-hour Eurostar ride from Waterloo -

at least a shorter journey time than travelling up to Bradford.



Outgoing MD Mike Craven and new MD John Dickie were in Lille to provide

thoughts on issues like the company’s new name; Prima’s legal status

within GPC; and the position of Lord Taverne, whose roles as a sitting

peer and staff member of Prima conflict with the code of conduct of the

Association of Public Policy Consultants’, of which Market Access is a

member.



While Lille might not be as alluring as other Eurostar destinations,

such as Paris or Bruges, there is at least one good reason for going

there.



Its reputation as a European beer haven is second only to Munich’s.

Surely this couldn’t have influenced GPC’s decision.



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