PROFILE: David Walter, Liberal Democrat Party. Lib Dems’ man from Auntie - David Walter puts the BBC behind him for a spin in the world of politics

The last time David Walter worked for the Liberal Party he was paid pounds 15 a week to help out at party headquarters during his university holidays.

The last time David Walter worked for the Liberal Party he was paid

pounds 15 a week to help out at party headquarters during his university

holidays.



Last week, with an extra 29 years’ worth of broadcasting experience

under his belt, he returned to what is now the Liberal Democrat party as

its director of media communications.



Walter has devoted his working life to broadcast journalism and his CV

reads like a catalogue of the best of British political TV and

radio.



He has hopped from the BBC, where he learnt his trade as a reporter for

Radio London in the early 1970s and then produced BBC1’s flagship early

evening news programme Nationwide, to ITN, where he was a political

correspondent for eight years until 1988.



Since then, he has moved between BBC TV’s On The Record, Talking

Politics, Newsnight, Correspondent, as well as Eurofile on Radio 4. He

also fitted in a year as BBC Paris correspondent, a job which he

relished. Most recently, he presented Education Matters on Radio 4, the

last edition of which he tied up the day before starting his new job

with the Lib Dems.



He admits to being a PR novice: ’Obviously, it’s a different game and

there’s a steep learning curve. The strength which I can bring to the

party is that I know all the political journalists well and I know how

they work, what their deadlines and demands are and the kinds of stories

they go for. So hopefully I know how to give them stories and how to

stop them from getting ones I don’t want them to get.’



Sallie Davies, who was chief producer on Eurofile when Walter presented

the programme, is gushing about his aptitude for the new post: ’The most

striking thing about him is the fantastic amount of enthusiasm, energy

and commitment he devotes to whatever he does’.



The step from journalism to PR was a big one for Walter, because

declaring a political affiliation meant kissing goodbye to his career in

political reporting and the objectivity it required. He admits to having

considered the move at earlier stages in his career. ’When I’ve felt

stale in a particular job, I’ve thought of PR as an option but I

wouldn’t want to be a PR for a company making some boring product,’ he

says. ’This is different because it’s a cause I believe in.’



Because of this, Walter seems refreshingly clear of the usual hack’s

qualms about delivering a message which might conflict with personal

beliefs.



At Oxford University he chaired the Liberal group and, although his work

as a reporter prevented him from engaging actively in politics, he

admits to always having privately supported the Liberal cause.



His responsibilities as director of media communications are three-fold:

getting the party’s message across to the media, managing the

five-strong press team and having an input into party strategy. While

the Lib Dems more than doubled their number in the House of Commons last

May to 46 from the 20 elected in 1992, they remain the third party in a

two-party system. Walter recognises that the most challenging task of

all will be ’to get people out of the idea that we’re also-rans and to

see the Liberal Democrats as a major player on the political stage’.



While on paper his role is similar to that which Tony Blair’s press

secretary Alastair Campbell performs for the Labour party, Walter does

not identify with the Campbell style of communicating. ’I think it’s

counter-productive to go around complaining about every story that’s

written and broadcast.



It’s more effective to go on pushing the message and most of all to have

a message to sell; there’s no God-given right for you to have your story

printed so you’ve got to make it interesting,’ he says.



Making a message interesting does not, in Walter’s book, mean spinning,

and he shies away from this term, seeing himself less as a spin doctor

and more of a ’straight fast bowler’.



’If you tell it reasonably straight, even warts and all sometimes, it

can be more productive,’ he says.





HIGHLIGHTS

1975: Producer, BBC1’s Nationwide

1980: ITN Political correspondent

1988: Presenter, On the Record and Talking Politics

1990: BBC Paris correspondent

1994: Presenter, Eurofile

1994: Director of communications, Liberal Democrat party



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.