Conservative Party Manifesto launch apes 'Hello Boys' Wonderbra campaign

The Conservative Party's Battersea Power Station manifesto launch retreads familiar ground, replicating a 1994 Wonderbra campaign.

Launching manifesto: David Cameron
Launching manifesto: David Cameron

The Tories launch their  manifesto today at 11am at Battersea Power Station, after casting images across the building last night which asked ’Who is the new member of Cameron’s team?’

The answer is expected to be answered by the manifesto title today: ‘Invitation to join the Government of Britain’.

Edelman CEO Robert Phillips commented: ‘We used Battersea and giant projections for the launch of the original Hello Boys campaign for Wonderbra in 1994. Who said there is no such thing as a new idea?’

But Phillips added: ‘That said, it may not be "new news" to us but they are looking for the headline and the photo opp beyond Westminster Village and the chattering classes of marketing - so going for coverage and message penetration over marketing innovation is no bad thing sometimes.’

The launch will see between 250 to 300 members of the press attend the power station, combined with the manifesto being uploaded to the web and Tweeted by party members.

The Tory launch follows Labour’s manifesto launch yesterday, which took place at hospital.

Shadow schools secretary Michael Gove subsequently denounced its unveiling at a hospital as a ‘cheap stunt’. He accused Labour of ‘cynical exploitation of the NHS for narrow partisan advantage’.

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