The Spanish public relations trade association ADECEC has appointed
the chief executive of Comunicacion Empresarial, Juan-Cruz Mas Vidal, as
chairman. The post was previously held by Shandwick’s chief executive
Joaquin Maestre, who has been named honorary chairman of the
association. The association currently has 20 member companies. The
newly instated board also includes Burson-Marsteller chief executive
Carlos Lareau as vice-president and Consejeros de Comunicacion chief
executive Victor Ayala as treasurer.