BORDER LINES: BARCELONA: Vidal will head ADECEC

The Spanish public relations trade association ADECEC has appointed the chief executive of Comunicacion Empresarial, Juan-Cruz Mas Vidal, as chairman. The post was previously held by Shandwick’s chief executive Joaquin Maestre, who has been named honorary chairman of the association. The association currently has 20 member companies. The newly instated board also includes Burson-Marsteller chief executive Carlos Lareau as vice-president and Consejeros de Comunicacion chief executive Victor Ayala as treasurer.

The Spanish public relations trade association ADECEC has appointed

the chief executive of Comunicacion Empresarial, Juan-Cruz Mas Vidal, as

chairman. The post was previously held by Shandwick’s chief executive

Joaquin Maestre, who has been named honorary chairman of the

association. The association currently has 20 member companies. The

newly instated board also includes Burson-Marsteller chief executive

Carlos Lareau as vice-president and Consejeros de Comunicacion chief

executive Victor Ayala as treasurer.



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