ADELAIDE: Burson-Marsteller has pulled out of Adelaide following an
agreement with its South Australian manager Chris Chalke who will run
the agency independently as Chalke and Associates.
Details of the agreement are undisclosed. The move follows a global
review by Burson-Marsteller and a decision to focus only on larger key
B-M will maintain its offices in Sydney, Melbourne and Canberra. Chalke
and Associates will remain an affiliate of B-M and will operate from the
B-M denied speculation that it was also pulling out of Bangkok and Kuala
Lumpur. In a bid to differentiate between markets it has divided the
area into three sub-regions each led by a vice-chairman. Chris Savage is
responsible for Australia, Steve Lyons for North Asia and Alan
VanderMolen for South Asia.