EUROPE: The European division of Japanese car manufacturer Nissan
is looking for a corporate PR agency to raise its profile across the
The newly created account will focus Nissan’s PR activities on its main
markets in Germany, France, Italy and Spain.
Nissan’s European manager for motorsport, corporate and product affairs,
Tim Holmes, said: ’We want a strategic agency to help us develop a new
approach within the main European markets.’
The car manufacturer is looking for pan-European agencies with a track
record serving blue chip companies.
None of the its three divisions - motorsport, corporate and product -
currently retain a PR agency on a pan-European level.
Nissan Europe, headquartered in Amsterdam, uses agencies on a project
basis only for motorsport and product PR. Project agencies include
Jardine PR International, which is promoting the Nissan cars competing
in the annual endurance race at Le Mans this summer.
Some Nissan country offices retain agencies or hire them on a project
basis. In the UK, where corporate affairs director Daniel Ward heads a
team of nine, the company has no retained agencies. It used Countrywide
Porter Novelli for a project last year to promote a the Skyline GT-R
sports car to the non-motoring press.
Nissan is shortlisting for the European account and expects to make a
decision within three weeks. The company is the number two car maker
behind Toyota in Japan and the sixth largest worldwide. Nissan has three
per cent of the European consumer market and its sales were pounds 33
billion in 1997.