Atkinson is first comms head at OTC regulator

The Proprietary Association of Great Britain, which regulates the promotion of non-prescription medicines, has appointed former Hill and Knowlton board director Barbara Atkinson as its first head of communications.

The Proprietary Association of Great Britain, which regulates the

promotion of non-prescription medicines, has appointed former Hill and

Knowlton board director Barbara Atkinson as its first head of

communications.



The association, which was set up as a self-regulatory body by drugs

manufacturers, decided to create Atkinson’s post in response to the

Government’s push for more self-medication as a way of relieving

pressure on the NHS.



Atkinson will be responsible for communications with consumers, GPs,

nurses, pharmacists and the association’s 60 members, drawn from

companies manufacturing over-the-counter drugs.



The association already has a head of public affairs, Gopa Mitra, and

retains Grayling for consumer PR and Lawson Lucas Mendelsohn for public

affairs. Mitra and Atkinson, who oversee two staff, report directly to

the association’s executive director, Sheila Kelly.



The communications post was created following the departure of head of

commercial affairs Alison Williamson and communications manager Jessica

Isles last year. Williamson joined drugs company Pharmacia and Upjohn in

a marketing role and Isles left to start her own children’s costume

company.



Atkinson’s role combines the two posts, covering PR, marketing and

research.



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