Construction firm Alfred McAlpine has appointed Ludgate
Communications to handle its City PR as it bids to revive its share
price and increase margins after several years of sluggish
The incumbent agency was Square Mile which had held the account for the
last four years. Square Mile did not repitch for the business.
Shares in the construction sector have not performed spectacularly in
the last few years when compared with sectors such as IT or
Ludgate’s job is to attempt to revive interest in the company in light
of this. It will handle all aspects of financial PR and act as
McAlpine’s press office.
McAlpine specialises in housebuilding and civil engineering projects and
is attempting to grow the size of its housing business after the pounds
84 million takeover of rival Raine, which owned Hassall Homes, last
The deal pushed McAlpine into the UK’s top ten housebuilders.
McAlpine’s shares rose around three per cent last year and are currently
trading at 147p having peaked at 320p in 1994. Brokers are predicting
profits of pounds 23 million for 1997.
Robin Hepburn, chief executive of Ludgate Communications, said: ’It is
always satisfying to win well known names like Alfred McAlpine.’
McAlpine’s business is mainly UK-based but around 20 per cent of its
turnover stems from the United States.