An update on PR Week’s campaign to persuade clients to allot ten
per cent of PR budgets to research and evaluation (R&E)
- A survey, by PR student David Pippett of the Uni-versity College of St
Mark and St John, of PR consult-ancies with a turnover of under pounds
500,000 showed that only 36 per cent use media analysis. Twenty-two per
cent spend nothing on measuring performance.
- PR Week is seeking volun-teers for a think tank to help develop the
Proof campaign, and is also look-ing for examples of best practice to
highlight in the magazine.