PRWeek’s Campaign

An update on PR Week’s campaign to persuade clients to allot ten per cent of PR budgets to research and evaluation (R&E)

An update on PR Week’s campaign to persuade clients to allot ten

per cent of PR budgets to research and evaluation (R&E)



- A survey, by PR student David Pippett of the Uni-versity College of St

Mark and St John, of PR consult-ancies with a turnover of under pounds

500,000 showed that only 36 per cent use media analysis. Twenty-two per

cent spend nothing on measuring performance.



- PR Week is seeking volun-teers for a think tank to help develop the

Proof campaign, and is also look-ing for examples of best practice to

highlight in the magazine.



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