The Waterfront Partnership has won a three-way pitch to handle
public affairs for the South Yorkshire Passenger Transport Executive
Waterfront beat Connect Public Affairs and Shandwick to the account,
which was previously held by GPC Connect (now Connect Public
The account had been due to pass to GPC Market Access following
Connect’s buy-out from its former parent company, Omnicom, when the
review came up last December.
Waterfront will provide SYPTE with policy analysis and advice and will
seek to raise its media profile. The most immediate issue facing the
executive is the planned white paper on integrated transport policy, due
out this spring.