STOP PRESS: Square Mile takes over CIA Group’s City PR

Media buyer and evaluation agency CIA Group has appointed Square Mile to handle its City PR amid speculation that it may be a takeover target for advertising giant WPP Group. Square Mile pitched for the business against Citigate Communications, Finsbury and the Hogarth Partnership. Previous incumbent Binns and Company did not repitch. WPP owns 14 per cent of CIA and has been widely tipped to launch a takeover for the media buyer. CIA’s directors and employees own around 40 per cent of the group.

Media buyer and evaluation agency CIA Group has appointed Square

Mile to handle its City PR amid speculation that it may be a takeover

target for advertising giant WPP Group. Square Mile pitched for the

business against Citigate Communications, Finsbury and the Hogarth

Partnership. Previous incumbent Binns and Company did not repitch. WPP

owns 14 per cent of CIA and has been widely tipped to launch a takeover

for the media buyer. CIA’s directors and employees own around 40 per

cent of the group.



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