Media buyer and evaluation agency CIA Group has appointed Square
Mile to handle its City PR amid speculation that it may be a takeover
target for advertising giant WPP Group. Square Mile pitched for the
business against Citigate Communications, Finsbury and the Hogarth
Partnership. Previous incumbent Binns and Company did not repitch. WPP
owns 14 per cent of CIA and has been widely tipped to launch a takeover
for the media buyer. CIA’s directors and employees own around 40 per
cent of the group.