Great Universal Stores set to hire GJW in Argos bid

Great Universal Stores, the agency mail order retailer, is believed to be close to appointing lobbying firm GJW to advise it in its dollars 1.6 million hostile bid for catalogue chain Argos.

Great Universal Stores, the agency mail order retailer, is believed

to be close to appointing lobbying firm GJW to advise it in its dollars

1.6 million hostile bid for catalogue chain Argos.



GJW’s initial brief is political monitoring, with potential for a wider

remit according to how the bid, launched two weeks ago, progresses. Lowe

Bell Political are believed to have pitched for the account.



The takeover is currently not expected to be referred to the Monopolies

and Mergers Commission (MMC) on the back of a precedent set during high

street and catalogue retailer Littlewoods’ bid for Sears-owned mail

order operation Freemans last year.



The MMC report in that case made a distinction between two types of

catalogue retailing: the agency sector, which GUS’s businesses come

under, and the direct sector, which best describes Argos’s activity. GUS

and Argos are relying on their retained financial agencies, Finsbury and

Brunswick respectively, for PR during the bid.



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