The Queen is considering increasing the resources allocated to the
Royal Family’s communications, a Buckingham Palace spokesman confirmed
However he dismissed as speculative reports in the Sunday Times and the
Times on Monday that the Palace was to advertise for a pounds 150,000 a
year director of communications.
The reports suggested a director of communications would be responsible
for devising a PR strategy and would have a co-ordinating role between
the press offices at Buckingham Palace, headed by the Queen’s press
secretary Geoffrey Crawford, and St James’s Palace, headed by the Prince
of Wales’ press secretary Sandy Henney.
Members of the Royal Family and senior members of their staff met last
week to discuss the findings of a MORI poll. The survey was commissioned
by the Palace after the death of Diana, Princess of Wales, to sound out
public attitudes to the Royal Family.
Royal PR experts reacted to the reports with scepticism. ’There’s no way
a spin doctor would work in that environment, they don’t listen to the
team in a strategic sense,’ said one expert. It was suggested the
co-ordination and planning tasks could be included in one of the
existing press secretaries’ portfolios.