Palace considers boost to PR following survey

The Queen is considering increasing the resources allocated to the Royal Family’s communications, a Buckingham Palace spokesman confirmed this week.

The Queen is considering increasing the resources allocated to the

Royal Family’s communications, a Buckingham Palace spokesman confirmed

this week.



However he dismissed as speculative reports in the Sunday Times and the

Times on Monday that the Palace was to advertise for a pounds 150,000 a

year director of communications.



The reports suggested a director of communications would be responsible

for devising a PR strategy and would have a co-ordinating role between

the press offices at Buckingham Palace, headed by the Queen’s press

secretary Geoffrey Crawford, and St James’s Palace, headed by the Prince

of Wales’ press secretary Sandy Henney.



Members of the Royal Family and senior members of their staff met last

week to discuss the findings of a MORI poll. The survey was commissioned

by the Palace after the death of Diana, Princess of Wales, to sound out

public attitudes to the Royal Family.



Royal PR experts reacted to the reports with scepticism. ’There’s no way

a spin doctor would work in that environment, they don’t listen to the

team in a strategic sense,’ said one expert. It was suggested the

co-ordination and planning tasks could be included in one of the

existing press secretaries’ portfolios.



Leader, p9.



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