BT puts five on course for its Global Challenge

British Telecom has shortlisted five agencies for its pounds 1 million PR account for the BT Global Challenge, a round-the-world yacht race which the company sponsors.

British Telecom has shortlisted five agencies for its pounds 1

million PR account for the BT Global Challenge, a round-the-world yacht

race which the company sponsors.



The next race is not until autumn 2000, but work on the PR account

begins later this year and will continue until after the race, which is

likely to finish in 2001. The account is understood to be worth pounds 1

million in fees over four years.



The incumbent agency is Hill and Knowlton. BT would not say which

agencies had been shortlisted, but the chosen agency will promote the

race to national media, and local and regional media while the crews are

being picked and trained. The race is open to all entrants who pass

certain tests.



As well as sponsoring the race, BT is expected to run a boat of its

own.



Last year a BT crew sailed a boat called the Concert, which attracted

media coverage when crew member and BT deputy group managing director,

Alan Rudge, almost failed to return in time for the company’s AGM.



The Concert was stranded in the Atlantic and it was feared Rudge would

have to be winched off the boat and flown to the meeting. However the

Concert finished the race just in time.



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