DIARY: It’s time to re-establish lunch as an integral tool of the PR trade

Who said lunch was for wimps? Certainly not PR veteran Reggie Watts.

Who said lunch was for wimps? Certainly not PR veteran Reggie Watts.



Viewers of BBC 2’s Nice Work: Tools of the Trade series can see Reggie

waxing lyrical about the merits of lunch as a tool of the PR trade and

explaining why a couple of hours in the Ivy is, in fact, jolly hard

work.



‘People plan meetings in the office with meticulous care, but don’t give

much thought to planning lunch,’ says Watts. ‘The right atmosphere, even

the right distance between tables can play a crucial part in the

business of selling. Lots of PR people will head for the Ritz or the

Caprice, when a brasserie-style restaurant may be better.’



Watts, who on the day of filming managed two sittings in Overtons - one

with the crew and one with the camera - says it’s all about ‘lunch

management’.



Which should go some way to explaining just why you’ve found it so hard

all these years to keep your eyes open when you get back to the office.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in