COMMENT: Letters; Campaign criticism draws RAC rage

Mark Carbery does not make a credible judge and jury (PR Week, 20 October) when it comes to PR campaigns. His article on the RAC National Day of Courtesy was incoherent and illogical.

Mark Carbery does not make a credible judge and jury (PR Week, 20

October) when it comes to PR campaigns. His article on the RAC National

Day of Courtesy was incoherent and illogical.



Mark tells us that a ‘message like this isn’t easy to brand’ yet the

article appears next to a photo showing a motorway message sign

displaying ‘Courtesy Day, Drive Safely’ with a fully branded RAC patrol

van driving past. The same photo appeared in national and regional

papers. The campaign was branded using bumper stickers and thousands of

motorists have written in for stickers - the stickers have even been

spotted on police cars.



Yes Mark, ‘It’s easy to digest fodder for the tabloids’. Our campaign

hit the broadsheets and involved over 90 television and radio interviews

from Radio 4 Today until News at Ten. For the first time ever we gained

access to the motorway signs to illustrate our campaign. The campaign

was endorsed by three government ministers, was mentioned in the

Transport Secretary’s speech at the Conservative Party Conference and

referred to by Jack Straw MP on Any Questions as a great campaign.



Edmung King, RAC head of campaigns



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