The campaign will send a viral tool to its Facebook fans that calculates interesting statistics about the recipient's friends and mixes these in with facts on bowel cancer. The campaign coincides with Bowel Awareness Month this month.
Christian Aid, Pietermaritzburg Agency for Christian Social Awareness, Tackle Africa and Alive & Kicking have teamed up to run a youth football tournament in Africa to promote social education about HIV. Each participant can take home a ball that is branded with friendly TB and HIV health messages. The group hopes this will help spread positive health messages across communities and family networks.
Full Portion Media has secured chef Jean-Christophe Novelli to spearhead Flora's campaign to help 11 million people in the UK lower their 'heart age' by 2020. The agency is working in conjunction with Flora's retained agency Lexis PR.
Red or Dead, the British fashion brand, has designed a canvas bag for Cancer Research UK. The bag will be sold exclusively in the charity's 600 shops nationwide and through its online store from 12 April.