NEWS: Andersen seeks hi-tech agency

Andersen Consulting, the IT management consultancy arm of Arthur Andersen, is on the hunt for a hi-tech agency to work on two top secret projects in the technology industry.

Andersen Consulting, the IT management consultancy arm of Arthur

Andersen, is on the hunt for a hi-tech agency to work on two top secret

projects in the technology industry.



Head of PR Kim Badland confirmed she had held talks with hi-tech agency

Firefly and is scheduled to see at least three more firms with the aim

of making an appointment before Christmas.



Badland was not able to discuss the nature of the projects for

competitive reasons, but they are expected to kick off within the next

six months.



‘We have got a number of projects which will boost Andersen Consulting’s

image on the technology front and want to see how a specialist IT

organisation can work with us and what new thinking they can bring,’ she

said.



The chosen agency will work alongside the company’s retained agency of

eight years, Burson-Marsteller.



B-M has handled a range of strategic PR consultancy work including

business to business, corporate and media relations in Europe, North and

South America, and the Far East.



Badland is also trawling for at least one senior financial services PR

specialist to join the in-house communications department of three.



The appointment is designed to boost the division’s specialist knowledge

of the financial industry.



Andersen Consulting’s clients have included Barclays, The Stock Exchange

and Ford.



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