NEWS: Pill crisis expert calls in Manning Selvage and Lee

The expert at the centre of the row over the Government’s warning about contraceptive pills turned to a UK PR consultancy for advice, it emerged this week.

The expert at the centre of the row over the Government’s warning about

contraceptive pills turned to a UK PR consultancy for advice, it emerged

this week.



Professor Walter Spitzer of the Potsdam Institute in Montreal, the man

behind one of three reports on which the Department of Health based its

warning, hired the healthcare division of Manning Selvage and Lee to

handle his side of the story.



Furious at what he described as Government misinterpretation of his

research, he hired the agency over the phone from Montreal last Thursday

evening, briefing the team to organise a national press conference for

7.30am the following morning at Heathrow’s terminal four.



He then took an immediate flight across the Atlantic, arriving at

Terminal Three at 6.45am, held the press conference at 7.30am, gave

around 50 one-to-one interviews, then returned to Montreal.



Manning Selvage and Lee was recommended to Spitzer by a former client

and its fee paid out of his pill research budget, funded by the

pharmaceutical company Schering Plough.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in