The government of the Bahamas has hired Citigate to promote the European
leg of a worldwide tour by Prime Minister Hubert Ingraham next month.
Citigate’s two month contract, which carries a pounds 100,000 fee, will
involve the agency in promoting the Bahamas to City, financial and
government audiences during Ingraham’s week-long visit to the UK,
France, Germany and Italy at the end of November.
Work will focus on positioning the islands as an offshore banking centre
and raising the profile of its shipping and tourism industries.
Citigate, which will handle the account alongside its European partners
in Paris, Frankfurt and Milan, was given the job following a
recommendation by US consultancy Robinson Lake Sawyer Miller which is
handling the rest of Ingraham’s worldwide tour.
Managing director Simon Brocklebank-Fowler said: ‘There are very few
consultancies that can deliver across the board, so this appointment is
a vindication of our ability and experience.’
Citigate has worked on similar short-term international projects before.
In April it was hired for three months by the United Nations to promote
its white helmet humanitarian volunteer force in the US, Europe and the
Far East.
