NEWS: Dunhill reviews its luxury goods PR business

Alfred Dunhill, the luxury menswear and accessories company, is reviewing its estimated pounds 70,000 PR account.

Alfred Dunhill, the luxury menswear and accessories company, is

reviewing its estimated pounds 70,000 PR account.



Five agencies have been shortlisted for the business, including

Attenborough Associates, GCI, Shandwick subsidiary Prime Communications

and incumbent agency Caroline Neville and Associates. Three have already

pitched and an appointment is expected by January.



International PR manager Jane Owen said the company was considering non-

fashion specialists to widen its coverage beyond the UK fashion press to

the business media.



‘Although the men’s magazine market is booming, we are a classic brand

and not fashion-led so we need to find other ways to reach our target

audience,’ said Owen.



The account which covers accessories, lighters, pens, leather, watches,

menswear and fragrances has been handled by fashion specialist Caroline

Neville for five years.



Owen said she wanted a PR agency to increase awareness of the company’s

individual product ranges.



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