NEWS: Salter joins IoD as director of communications

The Institute of Directors has ended a three-month search for a communications director with the appointment of Yorkshire Electricity Group’s former public relations chief Brian Salter.

The Institute of Directors has ended a three-month search for a

communications director with the appointment of Yorkshire Electricity

Group’s former public relations chief Brian Salter.



Salter replaces Gordon Leak, who left his post as media relations

director at the IoD in July.



Despite the revised title, Salter will assume broadly similar

responsibilities at the IoD, which vies with the Confederation of

British Industry to be seen as the leading voice of British business

leaders.



Salter’s appointment ends several months of freelance consultancy since

he was made redundant from his role as director of communications at

Yorkshire Electricity Group in March. His departure came just one year

after his arrival from Manchester Airport plc, and followed a cost-

cutting shake out at the energy group.



According to the IoD: ‘He will be responsible for media and public

relations for all IoD activities, as well as internal communications.’



However control of the IoD’s publishing division, which produces

Director magazine for its 35,000 individual members, will not form part

of Salter’s responsibilities.



Salter’s experience also includes a spell as head of public affairs at

Heathrow Airport and three years as corporate affairs manager at Acorn

Computers. Prior to that, he worked in a variety of production and

editorial roles for the BBC and BBC World Service.



Salter said: ‘I look forward to building on the Institute of Director’s

already high media profile and furthering its reputation as a source of

authoritative comment on business issues.’ Salter takes up his post

officially on October 30.



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