Diary: New Labour, new job and a new way of thinking

As politicians, spin doctors, media et al launch into the party conference season, Eileen Wise, National Magazine Company director of communications, has particular cause to reflect that a year is a long time in public relations.

As politicians, spin doctors, media et al launch into the party

conference season, Eileen Wise, National Magazine Company director of

communications, has particular cause to reflect that a year is a long

time in public relations.



This time last year, Wise - then head of news at Conservative Central

Office - was gearing up for the Conservatives’ pre-election

conference.



At that time, under the glow of the flashing ’New Labour New Danger’

badges adorning every delegate’s breast, Wise and her team battled to

wean journalists off their sleaze diet in favour of honest John.



This year, although Wise will be attending the Tory do, she will be

rolling out the real red carpet for the other side, as NatMags hosts an

MP bash at the Labour conference.



Ever the professional, Wise insists she’s looking forward to the

event.



’I hope it will be a very lively affair. It’s a great opportunity for

our editors and publishers to meet up with Labour MPs. And, no, I’m

certainly not worried that they’ll be too dangerous!’



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