As politicians, spin doctors, media et al launch into the party
conference season, Eileen Wise, National Magazine Company director of
communications, has particular cause to reflect that a year is a long
time in public relations.
This time last year, Wise - then head of news at Conservative Central
Office - was gearing up for the Conservatives’ pre-election
At that time, under the glow of the flashing ’New Labour New Danger’
badges adorning every delegate’s breast, Wise and her team battled to
wean journalists off their sleaze diet in favour of honest John.
This year, although Wise will be attending the Tory do, she will be
rolling out the real red carpet for the other side, as NatMags hosts an
MP bash at the Labour conference.
Ever the professional, Wise insists she’s looking forward to the
’I hope it will be a very lively affair. It’s a great opportunity for
our editors and publishers to meet up with Labour MPs. And, no, I’m
certainly not worried that they’ll be too dangerous!’