Diary: B-M client priorities are above board, not on board

The Oriana - floating venue for many an over-entertained marketing director fielded the eager attentions of various agency suitors at the annual Marketing Forum last week.

The Oriana - floating venue for many an over-entertained marketing

director fielded the eager attentions of various agency suitors at the

annual Marketing Forum last week.



It’s always difficult for an agency to stand out when a client is faced

with up to 20 presentations each day. Some choose to proffer expensive

gifts, some go for the ’let’s nip up the bar and just talk about

football’ approach.



And then there are the agencies which decide on a far higher risk way of

being remembered by potential clients. They simply don’t turn up on the

boat, ensuring that the client has an unexpected free slot in his or her

hefty schedule. At least this is what generous observers attributed the

mystery non-appearance of the Burson-Marsteller team at this year’s

forum to. European market leader Eric Gerritsen and UK director Richard

Wilkinson-Cox sent their apologies right at the last minute, leading to

much pushing of notes under cabin doors by the Oriana staff.



But, alas, the plan wasn’t as devious as suspected. It was a simple case

of having to put your current clients above potential ones. ’We had a

client commitment that had to be filled,’ said Cox, thus ensuring a

small degree of mystery remains.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.