The Oriana - floating venue for many an over-entertained marketing
director fielded the eager attentions of various agency suitors at the
annual Marketing Forum last week.
It’s always difficult for an agency to stand out when a client is faced
with up to 20 presentations each day. Some choose to proffer expensive
gifts, some go for the ’let’s nip up the bar and just talk about
And then there are the agencies which decide on a far higher risk way of
being remembered by potential clients. They simply don’t turn up on the
boat, ensuring that the client has an unexpected free slot in his or her
hefty schedule. At least this is what generous observers attributed the
mystery non-appearance of the Burson-Marsteller team at this year’s
forum to. European market leader Eric Gerritsen and UK director Richard
Wilkinson-Cox sent their apologies right at the last minute, leading to
much pushing of notes under cabin doors by the Oriana staff.
But, alas, the plan wasn’t as devious as suspected. It was a simple case
of having to put your current clients above potential ones. ’We had a
client commitment that had to be filled,’ said Cox, thus ensuring a
small degree of mystery remains.