Grayling France has been taken on by the world’s biggest paper
manufacturer, US-owned International Paper. The appointment covers the
launch in France, the UK and Germany of the Rey and Co range. It is the
first time that the firm has taken on a PR agency in Europe. The new
range, which will be introduced in October in the three countries,
allows business and consumer users to create business cards and letter
heads using a PC and an inkjet printer.