Nokia calls O&M for Asian PR drive

Nokia Mobile Phones has appointed Ogilvy and Mather to co-ordinate its Asia-Pacific PR activities, in a bid to increase its media profile.

Nokia Mobile Phones has appointed Ogilvy and Mather to co-ordinate

its Asia-Pacific PR activities, in a bid to increase its media

profile.



The agency has been given a strategic brief which will cover 14

countries from India to Australia, including the key market of

China.



Ogilvy and Mather was one of five agencies briefed to pitch for the work

(PR Week, 8 August).



Selected local agencies are expected to continue to work with their

country-level Nokia management. It is thought, for example, that

Shandwick’s year-old relationship with Nokia in Hong Kong and Taiwan

will continue.



As well as supervising the tactical work of local agencies, it is

thought that O&M will be involved in organising pan-Asian sponsorship

deals for Nokia.



Nokia was unavailable for comment.



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