VPRA, the Dutch PR association which folded in July, is set to
Fourteen members of the old VPRA are expected to merge with the existing
membership of rival body the NPRC at a meeting on 30 September.
The NPRC has tended to cater for smaller consultants and agencies,
whereas the VPRA’s membership included larger agencies.
The VPRA voted itself out of existence after complaints that it tried to
cater for too broad a range of agencies and its services were limited
(PR Week, 21 March).
None of the top ten Dutch agencies are among the expected new VPRA
Many of them have defected to the VEA (Association of Communication
Ten of the top ex-VPRA agencies are forming a new, informal association
called Precom, which will hold its first meeting in October. Precom is
courting in-house communication directors as prospective members.
The new VPRA will contain 31 agencies, including six top 30 Dutch
Current NPRC president Frank Lether, managing director of Presstige,
will make way for Harry Mock, managing director of Bureau Mock, once the
new association is approved. Mock is talking to a further 20 agencies
with a view to them joining after 30 September.