VPRA due for resurrection by the end of the month

VPRA, the Dutch PR association which folded in July, is set to reform.

VPRA, the Dutch PR association which folded in July, is set to


Fourteen members of the old VPRA are expected to merge with the existing

membership of rival body the NPRC at a meeting on 30 September.

The NPRC has tended to cater for smaller consultants and agencies,

whereas the VPRA’s membership included larger agencies.

The VPRA voted itself out of existence after complaints that it tried to

cater for too broad a range of agencies and its services were limited

(PR Week, 21 March).

None of the top ten Dutch agencies are among the expected new VPRA


Many of them have defected to the VEA (Association of Communication


Ten of the top ex-VPRA agencies are forming a new, informal association

called Precom, which will hold its first meeting in October. Precom is

courting in-house communication directors as prospective members.

The new VPRA will contain 31 agencies, including six top 30 Dutch


Current NPRC president Frank Lether, managing director of Presstige,

will make way for Harry Mock, managing director of Bureau Mock, once the

new association is approved. Mock is talking to a further 20 agencies

with a view to them joining after 30 September.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in