Fleishman-Hillard France has promoted Dirk Ibach to managing
director, following the departure of his predecessor Renaud Augustin
after six months in the job.
Augustin joined the agency in February from Villeroy and Boch, where he
was communications director. He is not thought to have secured another
’Sometimes these things don’t work out,’ said Ibach. ’He left for
Ibach has been with Fleishman-Hillard for ten years, most recently as
associate director. He has headed some of the agency’s largest accounts
including Sara Lee, Caterpillar and Bristol-Myers Squibb.
In his new role he will report to the head of Fleishman-Hillard Europe,
Fleishman-Hillard France was ranked 11th in this year’s PR Week European
Survey. The agency employs 16 people and earned just over pounds 1
million in fee income last year.
Fleishman-Hillard’s European headquarters reported an increase of 50 per
cent in business shared between offices, a trend which Ibach sees
’In the past a lot of our accounts were local, in the future I expect
far more to be pan-European or global.’
Fleishman-Hillard was bought by marketing services group Omnicom in
Two weeks ago Fleishman-Hillard’s chairman and chief executive John
Graham announced that the agency, together with sister public relations
shop Porter Novelli International, would operate under the umbrella
agency group Communications Consulting Worldwide.