Bradbrook quits after Essex council review

Essex county council’s director of corporate communications, Keith Bradbrook, is to leave the council following a reorganisation which has resulted in his job being downgraded.

Essex county council’s director of corporate communications, Keith

Bradbrook, is to leave the council following a reorganisation which has

resulted in his job being downgraded.



He will be succeeded in a newly created top communications post by Local

Government Association chief press officer Mark Oakes, who was appointed

last week.



Essex, along with nine other county councils, will suffer a massive

budget cut as part of a general restructuring of local government across

England.



In April 1998, the county will lose control of two towns, Thurrock and

Southend-on-Sea, and suffer a corresponding 20 per cent cut in

budget.



Essex, like other counties including Berkshire and Devon, is cutting

back on staff in preparation for April. Its in-house corporate PR team

will shrink from nine to six people.



Bradbrook’s post has been downgraded and merged with the head of press

role, vacant since January. As head of communications Oakes, like

Bradbrook, will report to chief executive Stewart Ashurst.



Oakes has worked in local government since entering the PR

profession.



He joined the LGA at its inauguration in April this year. Previously he

worked at the Association of County Councils for six years, and at the

Association of District Councils before that.



Bradbrook has not yet decided on his next move, but told PR Week he was

considering returning to the charity sector. He was press and public

relations manager for the National Society for the Prevention of Cruelty

to Children between 1985 and 1990, then worked for the London Docklands

Development Corporation as head of media and public relations until he

joined Essex in 1993.



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