Fédération Equestre Internationale hires Fast Track to promote events

Sports agency Fast Track has been appointed by the Fédération Equestre Internationale to promote two of its prestigious events.

Fast Track hired: Fédération Equestre Internationale
Fast Track hired: Fédération Equestre Internationale

The FEI, which is the international governing body for equestrian sport, has called in Fast Track to promote the HSBC FEI World Cup and HSBC FEI Classics throughout 2010.

Following a competitive pitch, Fast Track has been charged with developing and delivering an integrated PR strategy for the two International Eventing series, sponsored by HSBC.

The PR element will involve the implementation of an international media strategy that will enable the FEI to showcase key events for both the events, and subsequently raise the profile of the sport of eventing at all levels with new audiences in each market.

Fast Track will also work to profile and communicate HSBC's ongoing support and contribution to the development of eventing on the international circuit. 


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